The University of Akron Athletics
Staff Directory
Goodrich, Dr. Andrew T.
Dr. Andrew T. Goodrich
- Title:
- Director of Athletics
- Email:
- Phone:
- (330) 972 - 6689
Dr. Andrew T. Goodrich was named Director of Athletics at The University of Akron on May 12, 2025.
Goodrich joined UA from Gardner-Webb University in Boiling Springs, N.C., where he has served as vice president and director of athletics since 2022. Gardner-Webb is a NCAA Division I school with 22 varsity sports that competes primarily in the Big South Conference.
During his three years at Gardner-Webb, Goodrich successfully installed a blueprint for student-athletes, coaches, and staff to develop a culture of competitive, civic, and academic excellence that led to unprecedented success.
Goodrich established new revenue records for football ticket sales, men’s and women’s basketball ticket sales, corporate sponsorship sales, and athletics philanthropic giving.
Under his direction, the Gardner-Webb athletics’ programs earned seven conference championships, seven Big South Conference Athlete of the Year award recipients and five Big South Coach of the Year accolades.
The Runnin’ Bulldogs football program won back-to-back Big South–OVC Football Association championships in 2022 and 2023. The 2022 title marked the first conference championship in 19 seasons. In addition, the back-to-back championship runs resulted in two invitations to the NCAA FCS Playoffs and first “Sweet 16” and playoff victory in program history.
The Runnin’ Bulldogs also claimed Big South Championships in women’s basketball (2022-23), men’s tennis (Spring 2023, Spring 2024 and Fall 2024), men’s soccer (2024). The women’s basketball program earned their first conference championship in 12 seasons and trip to NCAA Tournament, while men’s tennis claimed three straight titles. The men’s soccer program earned their first conference championship in 19 seasons, while claiming victories over Wake Forest and Oregon State en route to the first ever Top 25 national ranking in Top Drawer Soccer Magazine.
Prior to arriving at Gardner-Webb, served as Deputy Director of Athletics & Chief Marketing Officer from 2018-2022. In addition to his role as Deputy Director of Athletics at Syracuse, Goodrich was as a member of Chancellor Kent Syverud’s University Leadership Team and Athletic Director John Wildhack’s Executive Cabinet. He was the athletics department’s liaison for the ACC Network and as a member of the ACC’s Branding, Marketing and Revenue Development, and Football Strategy working groups.
Goodrich’s work in the area of Name, Image and Likeness (NIL) ushered in a new era of co-licensing for student-athletes at Syracuse and is a testament to his dedication to providing a terrific student-athlete experience.
He helped negotiate a ten-year naming rights agreement for the JMA Wireless Dome and was a key figure in several major deals for the Orange athletics department – including the school’s first appearance in the Chick-Fil-A Peach Bowl Kickoff Game, Syracuse’s largest all sports apparel deal with Nike and an all sports deal with INFLCR to develop student-athlete branding, NIL education and preparation, and group licensing opportunities.
Goodrich also negotiated the largest e-commerce deal in Syracuse history – nearly double the size of the previous agreement – and led the school’s marketing efforts to launch the ACC Network into over 40 million homes nationwide.
Under Goodrich’s watch, Syracuse led the nation in men’s basketball attendance three times and set an NCAA men’s basketball single-game attendance record of 35,642 fans for its game vs. Duke on February 23, 2019. That success in promoting events translated to football as well, with the Orange hosting a crowd of 50,248 for its game against Clemson on September 14, 2019. It was the Dome’s first sellout since 1998 and the third-largest crowd since the facility opened in 1980.
Record football season ticket sales, large corporate sponsorship deals and enhancements to the fan experience at Syracuse athletics events are just a sampling of the positive impact made during Goodrich’s time with the Orange.
Syracuse was also presented with the 2022 Clyde Award as the top Learfield Corporate Partnerships Property of the Year, a tremendous honor for Goodrich’s external team and partnership with Learfield.
Goodrich has a strong foundation of success at several stops, including roles at the University of South Florida, the University of Miami (Fla.) and Notre Dame.
During his time at South Florida, Goodrich helped revamp the athletics department’s brand and oversaw broad growth in several key areas. He was part of a leadership team that negotiated an all-sports contract with adidas in 2017 and a multi-media rights deal that same year with the Tampa Bay Lightning/Vinik Sports Group. Together with VSG, he also played a key role in securing naming rights for the Yuengling Center.
A sign of things to come, Goodrich oversaw record ticket sales, impressive increases in donor revenue and worked to provide resources and funding to enhance the overall student-athlete experience at the Tampa, Fla., school.
Goodrich’s efforts at Miami produced the highest average football attendance of the Sun Life Stadium era in 2013 and a leap in ticket revenue of nearly 28 percent. The Hurricanes also set a single-season record for most sellouts and season tickets sold for men’s basketball in 2012-2013.
Goodrich dove into his college athletics career in 2004 as a graduate assistant for marketing and special events at Notre Dame. He also gained valuable experience as Director of Athletics for Owego Free Academy for two years.
A former student-athlete on the baseball diamond at Cumberland University of Lebanon, Tenn., Goodrich earned a bachelor’s degree in business from the school in 1999. He received an MBA in marketing management from Notre Dame and earned his doctorate in higher education administration from USF in 2015.
He was a three-time academic all-conference selection at Cumberland and was part of the school’s 1998 NAIA College World Series team. In addition to numerous speaking engagements at conventions and events, Goodrich has experience teaching business communications, sports marketing and athletics administration courses during his career.
Goodrich and his wife Erika, have two King Charles Cavaliers – Arielle and Charley.
Goodrich joined UA from Gardner-Webb University in Boiling Springs, N.C., where he has served as vice president and director of athletics since 2022. Gardner-Webb is a NCAA Division I school with 22 varsity sports that competes primarily in the Big South Conference.
During his three years at Gardner-Webb, Goodrich successfully installed a blueprint for student-athletes, coaches, and staff to develop a culture of competitive, civic, and academic excellence that led to unprecedented success.
Goodrich established new revenue records for football ticket sales, men’s and women’s basketball ticket sales, corporate sponsorship sales, and athletics philanthropic giving.
Under his direction, the Gardner-Webb athletics’ programs earned seven conference championships, seven Big South Conference Athlete of the Year award recipients and five Big South Coach of the Year accolades.
The Runnin’ Bulldogs football program won back-to-back Big South–OVC Football Association championships in 2022 and 2023. The 2022 title marked the first conference championship in 19 seasons. In addition, the back-to-back championship runs resulted in two invitations to the NCAA FCS Playoffs and first “Sweet 16” and playoff victory in program history.
The Runnin’ Bulldogs also claimed Big South Championships in women’s basketball (2022-23), men’s tennis (Spring 2023, Spring 2024 and Fall 2024), men’s soccer (2024). The women’s basketball program earned their first conference championship in 12 seasons and trip to NCAA Tournament, while men’s tennis claimed three straight titles. The men’s soccer program earned their first conference championship in 19 seasons, while claiming victories over Wake Forest and Oregon State en route to the first ever Top 25 national ranking in Top Drawer Soccer Magazine.
Prior to arriving at Gardner-Webb, served as Deputy Director of Athletics & Chief Marketing Officer from 2018-2022. In addition to his role as Deputy Director of Athletics at Syracuse, Goodrich was as a member of Chancellor Kent Syverud’s University Leadership Team and Athletic Director John Wildhack’s Executive Cabinet. He was the athletics department’s liaison for the ACC Network and as a member of the ACC’s Branding, Marketing and Revenue Development, and Football Strategy working groups.
Goodrich’s work in the area of Name, Image and Likeness (NIL) ushered in a new era of co-licensing for student-athletes at Syracuse and is a testament to his dedication to providing a terrific student-athlete experience.
He helped negotiate a ten-year naming rights agreement for the JMA Wireless Dome and was a key figure in several major deals for the Orange athletics department – including the school’s first appearance in the Chick-Fil-A Peach Bowl Kickoff Game, Syracuse’s largest all sports apparel deal with Nike and an all sports deal with INFLCR to develop student-athlete branding, NIL education and preparation, and group licensing opportunities.
Goodrich also negotiated the largest e-commerce deal in Syracuse history – nearly double the size of the previous agreement – and led the school’s marketing efforts to launch the ACC Network into over 40 million homes nationwide.
Under Goodrich’s watch, Syracuse led the nation in men’s basketball attendance three times and set an NCAA men’s basketball single-game attendance record of 35,642 fans for its game vs. Duke on February 23, 2019. That success in promoting events translated to football as well, with the Orange hosting a crowd of 50,248 for its game against Clemson on September 14, 2019. It was the Dome’s first sellout since 1998 and the third-largest crowd since the facility opened in 1980.
Record football season ticket sales, large corporate sponsorship deals and enhancements to the fan experience at Syracuse athletics events are just a sampling of the positive impact made during Goodrich’s time with the Orange.
Syracuse was also presented with the 2022 Clyde Award as the top Learfield Corporate Partnerships Property of the Year, a tremendous honor for Goodrich’s external team and partnership with Learfield.
Goodrich has a strong foundation of success at several stops, including roles at the University of South Florida, the University of Miami (Fla.) and Notre Dame.
During his time at South Florida, Goodrich helped revamp the athletics department’s brand and oversaw broad growth in several key areas. He was part of a leadership team that negotiated an all-sports contract with adidas in 2017 and a multi-media rights deal that same year with the Tampa Bay Lightning/Vinik Sports Group. Together with VSG, he also played a key role in securing naming rights for the Yuengling Center.
A sign of things to come, Goodrich oversaw record ticket sales, impressive increases in donor revenue and worked to provide resources and funding to enhance the overall student-athlete experience at the Tampa, Fla., school.
Goodrich’s efforts at Miami produced the highest average football attendance of the Sun Life Stadium era in 2013 and a leap in ticket revenue of nearly 28 percent. The Hurricanes also set a single-season record for most sellouts and season tickets sold for men’s basketball in 2012-2013.
Goodrich dove into his college athletics career in 2004 as a graduate assistant for marketing and special events at Notre Dame. He also gained valuable experience as Director of Athletics for Owego Free Academy for two years.
A former student-athlete on the baseball diamond at Cumberland University of Lebanon, Tenn., Goodrich earned a bachelor’s degree in business from the school in 1999. He received an MBA in marketing management from Notre Dame and earned his doctorate in higher education administration from USF in 2015.
He was a three-time academic all-conference selection at Cumberland and was part of the school’s 1998 NAIA College World Series team. In addition to numerous speaking engagements at conventions and events, Goodrich has experience teaching business communications, sports marketing and athletics administration courses during his career.
Goodrich and his wife Erika, have two King Charles Cavaliers – Arielle and Charley.
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